Your move

Croatia

Split
Put Orišca 11

Zagreb
Radnička cesta 39

Canada

Toronto
30 Commercial Road

Croatia

Split
Put Orišca 11

Zagreb
Radnička cesta 39

Canada

Toronto
30 Commercial Road

Car sharing and fleet management platforms

involvement
Team extension
deliverables
Car sharing web platform for businesses
Car sharing web platform for repair shops
Car fleet management web platform
Invoicing & cost management web platform

"

We are developing big slices of our customer journeys together and trust them to help us create something that works for our customers.

Ola Gjønnes

Product Manager

Ola Gjønnes

Product Manager

01

Introduction

Download, open, drive

Hyre is the leading car sharing provider in the Nordics, allowing users to rent a car from their phones within minutes.

Their first model was a P2P concept where car owners would rent their cars to other users. For car owners, this was a source of profit. For users, it simplified the traditionally tedious car rental process and transferred it to an easy to use mobile app.

We first collaborated with Hyre in 2017 when we helped them to create an MVP of the P2P concept that was used during fundraising efforts.

02

Challenge

Increase workday bookings

The concept proved to be a success in Norway. Hyre scaled and moved into a B2C model offering vehicles first-hand.

A trend was noticed: cars would be fully booked on weekends and holidays, but demand would drop dramatically on workdays. If a person needed a car for work, their company would provide one through traditional rental companies.

Hyre needed to find a way to bridge this gap in demand, and in turn, scale their business.

03

Solution

New services, new platforms

Instead of hoping that clients would choose their cars on workdays, Hyre decided to offer their fleets directly to businesses.

New services required bespoke car sharing platforms with features designed to address needs and pain points that come with managing large fleets of employee vehicles.

Profico helped define, design and develop a total of 4 B2B car sharing platforms.

01

Introduction

Download, open, drive

Hyre is the leading car sharing provider in the Nordics, allowing users to rent a car from their phones within minutes.

Their first model was a P2P concept where car owners would rent their cars to other users. For car owners, this was a source of profit. For users, it simplified the traditionally tedious car rental process and transferred it to an easy to use mobile app.

We first collaborated with Hyre in 2017 when we helped them to create an MVP of the P2P concept that was used during fundraising efforts.

02

Challenge

Increase workday bookings

The concept proved to be a success in Norway. Hyre scaled and moved into a B2C model offering vehicles first-hand.

A trend was noticed: cars would be fully booked on weekends and holidays, but demand would drop dramatically on workdays. If a person needed a car for work, their company would provide one through traditional rental companies.

Hyre needed to find a way to bridge this gap in demand, and in turn, scale their business.

03

Solution

New services, new platforms

Instead of hoping that clients would choose their cars on workdays, Hyre decided to offer their fleets directly to businesses.

New services required bespoke car sharing platforms with features designed to address needs and pain points that come with managing large fleets of employee vehicles.

Profico helped define, design and develop a total of 4 B2B car sharing platforms.

Fleet

Car fleet management web platform

Fleet management and analytics

Fleet is a platform that enables businesses with non-Hyre vehicle fleets to simplify their vehicle rental and admin operations.

Fleet managers gain access to information such as vehicle location, status, condition, utilisation reports, and earning reports for individual cars and fleets as a whole.

Fleet

Car fleet management web platform

Fleet management and analytics

Fleet is a platform that enables businesses with non-Hyre vehicle fleets to simplify their vehicle rental and admin operations.

Fleet managers gain access to information such as vehicle location, status, condition, utilisation reports, and earning reports for individual cars and fleets as a whole.

Bedrift

Car sharing platform for businesses

Online car sharing
for businesses

The Bedrift web platform allows simple and quick booking of dedicated Hyre vehicles for businesses.

Users interact with a dashboard including a list of suggested vehicles based on past booking trends, various vehicle type filters, a map with locations of each vehicle, and automatic booking date range features.

Bedrift

Car sharing platform for businesses

Online car sharing
for businesses

The Bedrift web platform allows simple and quick booking of dedicated Hyre vehicles for businesses.

Users interact with a dashboard including a list of suggested vehicles based on past booking trends, various vehicle type filters, a map with locations of each vehicle, and automatic booking date range features.

Rekvirent

Car sharing web platform for car repair shops

Vehicle sharing for repair shops

Car repair shops rent Hyre vehicles and use the platform to assign replacement cars for their customers, with access to various reports and vehicle status information.

The platform gives car repair shops the ability to generate passive income by releasing unused cars into the public Hyre car sharing pool.

Rekvirent

Car sharing web platform for car repair shops

Vehicle sharing for repair shops

Car repair shops rent Hyre vehicles and use the platform to assign replacement cars for their customers, with access to various reports and vehicle status information.

The platform gives car repair shops the ability to generate passive income by releasing unused cars into the public Hyre car sharing pool.

Kvittering

Invoicing and cost management web platform

Centralised invoicing platform

Kvittering centralizes all Hyre invoices into one platform for businesses that use multiple Hyre products.

Managers can view bookings from all Hyre platforms in a table view, browse user information, and view and export invoices.

Kvittering

Invoicing and cost management web platform

Centralised invoicing platform

Kvittering centralizes all Hyre invoices into one platform for businesses that use multiple Hyre products.

Managers can view bookings from all Hyre platforms in a table view, browse user information, and view and export invoices.

Bedrift

Car sharing platform for businesses

Online car sharing
for businesses

The Bedrift web platform allows simple and quick booking of dedicated Hyre vehicles for businesses.

Users interact with a dashboard including a list of suggested vehicles based on past booking trends, various vehicle type filters, a map with locations of each vehicle, and automatic booking date range features.

components

Efficiency by
design system

To ensure efficiency and easy scaling, our Frontend team created reusable React components, like tables and button groups, that were made up of other smaller components.

Using design tokens - abstract elements like colours, typography, spacings etc. - our Frontend team defined the behaviour and style of each component.

If, for example, a table needed to be inserted somewhere, it existed as a React component and it could be easily added anywhere.

Having entire elements as reusable React components accelerated development and minimised inconsistencies.

From the client’s point of view, a faster and more efficient workflow on our end means faster results and an accelerated time-to-market for their product.

technologies

The tech stack
behind it all

Frontend
01
React
Frontend
01
React
Mobile
02
React native
Mobile
02
React native
Backend
03
Django
Backend
03
Django

See what
we used

See what
we used

Getting real time vehicle insights

One of the features consistent across all Hyre web platforms that allow car rental is damage reporting. Our design team created wire models of every available Hyre car for easy and intuitive damage reporting.

Front Bumper Dent
10/01/2024
Surface is slightly deformed

1

Front Bumper Dent
10/01/2024
Surface is slightly deformed

5

Front Bumper Dent
10/01/2024
Surface is slightly deformed

3

Front Bumper Dent
10/01/2024
Surface is slightly deformed

4

Front Bumper Dent
10/01/2024
Surface is slightly deformed

2

process

A car ride to success

Working in the Team Extension model doesn’t mean we deliver less value.

We used our tried and true arsenal of frameworks and processes to determine the best ways to solve challenges, define features, and deliver user-centric products.

Discovery workshops

Key stakeholders, Product Managers and technical teams from both Hyre and Profico collaborated in discovering and defining key features for each product.

Discovery workshops

Key stakeholders, Product Managers and technical teams from both Hyre and Profico collaborated in discovering and defining key features for each product.

Design sprints

Our UI/UX team organised Design Sprint workshops in Oslo to create prototypes for each new product. Every workshop combined ideas from everyone involved from both companies

Design sprints

Our UI/UX team organised Design Sprint workshops in Oslo to create prototypes for each new product. Every workshop combined ideas from everyone involved from both companies

User-testing

We tested all features and products with the help of users in real-life scenarios. We even had a Hyre car at our Split office that we used for daily testing.

User-testing

We tested all features and products with the help of users in real-life scenarios. We even had a Hyre car at our Split office that we used for daily testing.

Process

Team
extension

We were brought on to help the Hyre team by taking ownership of all four car sharing platforms.

The team was scaled several times to meet the growing scope of the project.

Product manager
Frontend developer
Full stack developers
Product designer
6 team members
Frequent coordinations and agile working principles made for a seamless integration and an effective international and inter-company collaboration.

2017

Profico helpeds create the MVP of Hyre’s first P2P concept. The MVP is used by Hyre during fundraising.

P2P MVP
March

2019

Work begins on Bedrift, the first Hyre B2B web solution. The first discovery and design sprint workshops are organized in Oslo.

B2B car sharing
March

2020

Work begins on Kvittering, web solution for cost reporting & invoicing

Invoicing platform
October

Work begins on Rekvirent. Bedrift gets sent to car repair shops to gather usage data and tailor Rekvirent for the unique needs of this market segment.

Repair shop solution
December

2021

Work begins on Fleet, a web solution for managing any fleet of vehicles

Fleet management
September

2023

Our Hyre collaboration came to an end after 4 successful years of building digital solutions for the Norwegian car sharing market.

The end
April

2017

Profico helpeds create the MVP of Hyre’s first P2P concept. The MVP is used by Hyre during fundraising.

P2P MVP
March

2019

Work begins on Bedrift, the first Hyre B2B web solution. The first discovery and design sprint workshops are organized in Oslo.

B2B car sharing
March

2020

Work begins on Kvittering, web solution for cost reporting & invoicing

Invoicing platform
October

Work begins on Rekvirent. Bedrift gets sent to car repair shops to gather usage data and tailor Rekvirent for the unique needs of this market segment.

Repair shop solution
December

2021

Work begins on Fleet, a web solution for managing any fleet of vehicles

Fleet management
September

2023

Our Hyre collaboration came to an end after 4 successful years of building digital solutions for the Norwegian car sharing market.

The end
April
Verified by

Straight from the source

We are very happy with the willingness and ability that Profico brings to think about our business-needs and co-create solutions.

We are developing big slices of our customer journeys together with Profico, and trust them to help us create something that works for our customers.

Ola Gjønnes

Product Manager