Your move
Split
Put Orišca 11
Zagreb
Radnička cesta 39
Split
Put Orišca 11
Zagreb
Radnička cesta 39
Wine cellar and stock management platform
involvement
deliverables
"
Profico is very engaged in product development and cooperate like dedicated employees of the company. Communication is flawless.
Ole S. Berg
Head of Sales & Business Development
Ole S. Berg
Head of Sales & Business Development
01
Introduction
Wine rating and discovery
Vinify began in 2021 as a simple app for rating and saving wines at wine tastings.
The app quickly became popular in Norwegian wine circles and it was made available to anyone by popular demand.
Soon after release Vinify became a serious startup with the first upgrade: adding virtual wine cellars for displaying wine collections. This first full Vinify iteration was a wine discovery and rating platform for wine enthusiasts
02
Challenge
Pivot into B2B
Within just a few months of adding cellars, Vinify was the #1 most downloaded app on the Norwegian Appstore.
When viewing a wine, the platform also displayed locations where they are available for purchase. Businesses created profiles and uploaded wine lists, using Vinify as a marketing channel.
Potential was recognized to turn Vinify into a powerful tool for wine businesses.
03
Solution
Scale the platform with Profico’s help
Vinify identified two major ways to bring value to businesses: enable them to easily perform powerful sales analytics and cut down operational man-hours with inventory management automations.
In close collaboration, we helped Vinify define, create, and implement these new features.
The pivot proved to be a success, but work is not done. Since first release in 2021, Vinify and Profico continue to collaborate and continually enhance functionality of the platform.
01
Introduction
Wine rating and discovery
Vinify began in 2021 as a simple app for rating and saving wines at wine tastings.
The app quickly became popular in Norwegian wine circles and it was made available to anyone by popular demand.
Soon after release Vinify became a serious startup with the first upgrade: adding virtual wine cellars for displaying wine collections. This first full Vinify iteration was a wine discovery and rating platform for wine enthusiasts
02
Challenge
Pivot into B2B
Within just a few months of adding cellars, Vinify was the #1 most downloaded app on the Norwegian Appstore.
When viewing a wine, the platform also displayed locations where they are available for purchase. Businesses created profiles and uploaded wine lists, using Vinify as a marketing channel.
Potential was recognized to turn Vinify into a powerful tool for wine businesses.
03
Solution
Scale the platform with Profico’s help
Vinify identified two major ways to bring value to businesses: enable them to easily perform powerful sales analytics and cut down operational man-hours with inventory management automations.
In close collaboration, we helped Vinify define, create, and implement these new features.
The pivot proved to be a success, but work is not done. Since first release in 2021, Vinify and Profico continue to collaborate and continually enhance functionality of the platform.
Data-based business optimisation
The platform creates live visualisations of key wine sales metrics and trends, allowing businesses to optimise their inventory according to their customer base and their preferences to drive steady sales and revenue.
Detailed insights into inventory purchase prices, sales data, market values and other cost factors help to inform decision making and planning.
Data-based business optimisation
The platform creates live visualisations of key wine sales metrics and trends, allowing businesses to optimise their inventory according to their customer base and their preferences to drive steady sales and revenue.
Detailed insights into inventory purchase prices, sales data, market values and other cost factors help to inform decision making and planning.
Easy digitalisation
for businesses
Vinify is used by restaurants and business to create virtual wine cellars by uploading lists of their wine stock.
The cellars display available wines to customers and allow restaurants to easily digitalise their inventory and turn it into actionable data.
Easy digitalisation
for businesses
Vinify is used by restaurants and business to create virtual wine cellars by uploading lists of their wine stock.
The cellars display available wines to customers and allow restaurants to easily digitalise their inventory and turn it into actionable data.
Inventory management automation
Using VInify reduces manual time spent on inventory and pricing actions.
The platform offers automations such as stock counting and restocking , group price setting and adjustment, and direct POS integrations tracking live stock sales and levels.
Inventory management automation
Using VInify reduces manual time spent on inventory and pricing actions.
The platform offers automations such as stock counting and restocking , group price setting and adjustment, and direct POS integrations tracking live stock sales and levels.
Vinify functionalities on the go
Along with a web platform, Vinify is also available as a mobile app. App users get full access to all features allowing for insights and actions to be performed anywhere at any time.
It was voted as the top 5 apps in the Norwegian Appstore on two occasions
Vinify functionalities on the go
Along with a web platform, Vinify is also available as a mobile app. App users get full access to all features allowing for insights and actions to be performed anywhere at any time.
It was voted as the top 5 apps in the Norwegian Appstore on two occasions
Easy digitalisation
for businesses
Vinify is used by restaurants and business to create virtual wine cellars by uploading lists of their wine stock.
The cellars display available wines to customers and allow restaurants to easily digitalise their inventory and turn it into actionable data.
technologies
The tech stack
behind it all
Frontend
01
Next.js
Backend
02
TypeScript
Mobile
03
Kotlin
Mobile
04
Swift
technologies
The tech stack
behind it all
Frontend
01
Next.js
Backend
02
TypeScript
Mobile
03
Kotlin
Mobile
04
Swift
Artificial intelligence
Vinify is
powered by
AI
Smart wine recommendations
Vinify’s AI-powered chat helps customers find the perfect wine available in a specific store—within their budget and tailored to their preferences such as region, food pairing, or grape variety.
The system is trained on three professional sommelier books, ensuring recommendations are insightful, accurate, and sommelier-grade.
Smart wine recommendations
Vinify’s AI-powered chat helps customers find the perfect wine available in a specific store—within their budget and tailored to their preferences such as region, food pairing, or grape variety.
The system is trained on three professional sommelier books, ensuring recommendations are insightful, accurate, and sommelier-grade.
Instant label scanning
With a quick photo of a wine label or barcode, users can instantly access details, ratings, and availability.
This AI-driven scanner makes discovering and exploring wines faster and more intuitive than ever.
Instant label scanning
With a quick photo of a wine label or barcode, users can instantly access details, ratings, and availability.
This AI-driven scanner makes discovering and exploring wines faster and more intuitive than ever.
AI cellar assistant
Inventory management through a chat interface. Users can review the contents of their cellar, update entries, and remove bottles directly via natural language commands.
AI cellar assistant
Inventory management through a chat interface. Users can review the contents of their cellar, update entries, and remove bottles directly via natural language commands.
AI batch import
Wine lists in formats such as spreadsheets, PDFs, or photos are processed automatically. The system extracts the information, structures it, and imports the wines directly into the user’s cellar, creating a ready-to-use digital inventory.
AI batch import
Wine lists in formats such as spreadsheets, PDFs, or photos are processed automatically. The system extracts the information, structures it, and imports the wines directly into the user’s cellar, creating a ready-to-use digital inventory.
Admin AI tool
The internal admin tool offers full control over the wine database. Administrators can search, filter, and edit records, remove duplicates, and oversee data consistency.
Uploaded sources are interpreted and matched with existing entries to keep the database accurate and well structured.
Admin AI tool
The internal admin tool offers full control over the wine database. Administrators can search, filter, and edit records, remove duplicates, and oversee data consistency.
Uploaded sources are interpreted and matched with existing entries to keep the database accurate and well structured.
Smart wine recommendations
Vinify’s AI-powered chat helps customers find the perfect wine available in a specific store—within their budget and tailored to their preferences such as region, food pairing, or grape variety.
The system is trained on three professional sommelier books, ensuring recommendations are insightful, accurate, and sommelier-grade.
Milestones & numbers
Businesses
love
Vinify
Thanks to its powerful features and ease of setup at any business scale, Vinify is becoming an important tool for wine businesses and restaurant chains.
50 000 monthly users
Vinify web platform and app reliably handle a large user-base
50 000 monthly users
Vinify web platform and app reliably handle a large user-base
17 500 wine cellars
Each wine cellar is a unique customisable database
17 500 wine cellars
Each wine cellar is a unique customisable database
89 registered businesses
Businesses across Norway are discovering the benefits of Vinify
89 registered businesses
Businesses across Norway are discovering the benefits of Vinify
Team
Standalone
technical team
We've been a technical partner for Vinify since day one, handling all design and development of their online platform and mobile app.
With each major iteration of the platform, we scaled our team to match the growing technical demand while also being an active contributor when defining new features.
Frontend developers
Backend developers
iOS developer
Android developer
10 team members
QA engineer
Data analyst
Product owner
Product designer
10 team members
Our self-managed Agile
team ensures effective collaboration through
frequent communication
and workshops.
2017
Profico helpeds create the MVP of Hyre’s first P2P concept. The MVP is used by Hyre during fundraising.
P2P MVP
March
2019
Work begins on Bedrift, the first Hyre B2B web solution. The first discovery and design sprint workshops are organized in Oslo.
B2B car sharing
March
2020
Work begins on Kvittering, web solution for cost reporting & invoicing
Invoicing platform
October
Work begins on Rekvirent. Bedrift gets sent to car repair shops to gather usage data and tailor Rekvirent for the unique needs of this market segment.
Repair shop solution
December
2021
Work begins on Fleet, a web solution for managing any fleet of vehicles
Fleet management
September
2023
Our Hyre collaboration came to an end after 4 successful years of building digital solutions for the Norwegian car sharing market.
The end
April
2017
Profico helpeds create the MVP of Hyre’s first P2P concept. The MVP is used by Hyre during fundraising.
P2P MVP
March
2019
Work begins on Bedrift, the first Hyre B2B web solution. The first discovery and design sprint workshops are organized in Oslo.
B2B car sharing
March
2020
Work begins on Kvittering, web solution for cost reporting & invoicing
Invoicing platform
October
Work begins on Rekvirent. Bedrift gets sent to car repair shops to gather usage data and tailor Rekvirent for the unique needs of this market segment.
Repair shop solution
December
2021
Work begins on Fleet, a web solution for managing any fleet of vehicles
Fleet management
September
2023
Our Hyre collaboration came to an end after 4 successful years of building digital solutions for the Norwegian car sharing market.
The end
April
Verified by
Straight from the source
Thanks to Profico's work, the client's app has grown to over 50,000 monthly users in over 83 countries. The team has flawless communication and is very engaged in product development.
They provide accurate estimates and are very dedicated to the project. They communicate virtually and in person.
Ole S. Berg
Head of Sales & Business Development
